About
Built from the questions producers ask on a Tuesday morning.
FIRST ACT Pulse is the first product from FIRST ACT, a cultural audience and creative strategy practice working with theatre and live performance.
It grew out of a simple observation: box office reports are full of numbers, but the useful question is usually narrower — which upcoming sessions need attention, why, and what should be reviewed next.
Pulse is built around that decision. It favours transparent rules over opaque scores, keeps paid sales and reservations apart, and leaves every decision with the people who know the production.
The platform is live at app.firstactpulse.com with monthly subscription plans, and continues to be evaluated through small founder-led pilots.
Working principles
Evidence first
Every flag shows the numbers and the rule behind it.
Narrow by design
Aggregate exports in, a short review list out.
People decide
Pulse suggests; it never acts on your behalf.
The person behind it
FIRST ACT Pulse is designed, built and run by André Marques Moreira, a cultural strategist working with theatre and live-performance audiences.
The product grows directly out of his consulting work with producers and venues: the same questions about which sessions need attention, answered with the same discipline of separating paid sales from reservations and showing the evidence behind every flag.