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FIRST ACTPulse

FIRST ACT / PULSE — Sales intelligence for live performance

Know which performances need attention.

Turn your box office exports into a clear, evidence-led view of what has changed, what deserves attention and what to review next.

See a sample pulse

Know which performances need attention.

Understand why.

Decide what to review next.

01

Bring your export

Upload the per-performance CSV or Excel report your box office already produces. Pulse previews the file, validates each row and asks for confirmation before anything is saved. Aggregate figures only — no customer records.

02

See the signal

Sold tickets, reservations and capacity are kept separate, and dated snapshots show what really changed since last time.

03

Decide what to review

Explainable attention flags — including AI-assisted risk analysis with the numbers behind it — point to the sessions worth a closer look. The decision stays with your team.

“A sold-out night is a result. Knowing what needs attention before opening night is a decision.”
Illustrative data

Inside the app

The three screens your team opens each week — shown here with fictional demo data.

Observed 02/11/2026 · Europe/London · reference date 05/11/2026

Where should we pay attention?

Sessions analysed
20
Tickets sold
3,965
Reservations
577
not sales
Apparent occupied / capacity
4,542 / 7,512
Seats free
2,970
Sold occupancy
52.8%
sold ÷ capacity
Apparent occupancy
60.5%
(sold + reservations) ÷ capacity
Gross revenue
€87,415
as exported

Change since previous snapshot (26/10 → 02/11): Sold (net) +637 · Reservations (net) +21

Try it with your own export →Subscribe and import your first CSV or Excel file.
Illustrative data

A sample week's pulse

A fictional production, five upcoming sessions. Snapshot reference: 2026-11-04 09:00

Open the full sample →
A sample week's pulse — illustrative data
SessionSoldReservedSold since last snapshotAttention
Thu 12 Nov · 19:30118 (28.1%)22+9
Near event · low paid sales
Fri 13 Nov · 19:30172 (41%)186+21
Occupancy mostly reservations
Sat 14 Nov · 14:30301 (71.7%)24+33No flag
Sat 14 Nov · 19:30388 (92.4%)12+36No flag
Thu 26 Nov · 19:30140 (33.3%)30+9
Stale export

What Pulse is — and is not

Plans

Monthly subscription per organisation. Cancel anytime; access keeps until the end of the paid period.

Essential

€39 /month + VAT

  • 1 user
  • 1 active production
  • All analysis tools, including AI-assisted risk analysis
  • Unlimited imports and snapshots

Professional

€89 /month + VAT

  • Up to 3 users
  • Unlimited active productions
  • All analysis tools, including AI-assisted risk analysis
  • Team management and invites

Prices exclude VAT; the applicable VAT is added at checkout. Payments are processed by Paddle.com, Merchant of Record. 30-day refund guarantee.

See plans on the platform →